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Influence of Buyer Perceived Value (BPV) on Buyer Behavior and Decisions
Image by Will Lion via Flickr In my recent article, Buyerology: The New Science of Understanding Buyer Behavior, I introduced the concept of Buyerology and the need for a renewed focus on understanding...
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Buyer Perceived Value (BPV) Scorecard: Qualifying and Quantifying Value
Image by J. McPherskesen via Flickr As a follow-up to the article Influence of Buyer Perceived Value (BPV) on Buyer Behaviors and Decisions, offered is a perspective on how to implement a scorecard...
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How Buyer Perceived Risks (BPR) Affects Buyer Behavior and Purchase Decisions
Image by IceSabre via Flickr The notion that perceived risks influences purchasing behavior has been around for quite some time. As we have seen an increase in the complexity of the buying process, we...
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